Social Media Marketing

GoTek Digital is positioned to create a Billion Dollar Arm of Dollar General through an advanced Influencer and Affiliate Marketing Program.

We are an innovative business technology company, located in Middle Tennessee, that has designed a pathway for Dollar General to generate a very attractive residual profit center.

Our Project will solidify the company as a legacy in the online sales industry by offering the best Affiliate and Influencer Marketing opportunities available today. 

How We Do It!

Who We Are

In this introduction, you will see a basic outline of a Project called "MyDG Affiliate" that we are confident will be a Huge win for Dollar General. Our goal is to set up a brief meeting to present a strategy in creating a tremendous residual profit center, which will pay for itself over and over again.

This Project is much like planting a seed in an online world of consumers, that if properly nurtured, will create a Billion Dollar Arm of the company. By allocating a budget to support this Project, our Plan of Action will open new doors of opportunity, while expanding the brand presence, digital footprint, and market share of the online shopping world.

The Project

The Project consist of a Three-Year Action Plan targeted at implementing a robust Affiliate Marketing Program that sets Dollar General apart from the competition. We will take advantage of technologies, strategies, and tactics that rival the very top of the industry. Currently, the largest online retailer is earning $1.28 Billion on an annual basis, with only 16% of the market share.

Our target is to implement a provable course of action that is designed to compete with industry leader's online Affiliate platforms, while introducing unique strategies to gain advantage for increased market share command. In time, we believe this strategy will set the standard for the Affiliate Marketing industry.

The Results

The Benefits far outweigh the the Price of Admission when entering and maintaining a top position in the Affiliate Marketing arena. The numbers show our partnership with Dollar General will lead to a future of online sales that will rival the profitability of some of it's top performing brick and mortar store locations.

Since online sales has increased year over year, the financial forecast identifies a $10 Million return for Dollar General at the completion of our Project. We have created a pathway for this reality to take place with the partnership of Dollar General. The positive spin of this opportunity for the public will echo prosperity for decades.

How We Make the Difference

The Affiliate Marketing Software will keep track of productivity and sales, while providing key information for our marketing campaigns. With a network of top software companies, we have designed exactly what is needed to begin and expand a historic revenue boost for Dollar General. The program also keeps track of Affiliate commissions along with data analytics, and other key technical benefits. The software will integrate with Dollar General technologies to activate the system, then we are off to the races.

Our Team will attract new and veteran Affiliates  and Influence Marketers to promote Dollar General products through our designated website portal. With our Support and Training Services, our retention will be kept at a level that will continually move Dollar General forward with a growing online sales platform. With Promotions and Rewards for qualifying Affiliates, our Project will be a first of it’s kind to actively participate in activities that will continually gain the interest of the best Affiliate Marketers and Influencers on social media platforms today. 

Search Engine Optimization is a focal point we will advance with using mainstream methods, however our Blast Blogs will speed up the process of product placement and positioning throughout the internet. By training Affiliates to implement habits of posting Product Blogs that we provide, our positioning with search engines will increase daily. Our technology allows for predictive timing to activate these Blogs to get the most outreach for the investment.

Since technology is what we do, utilizing Business and Artificial Intelligence allows us to leverage advanced Product Timing Algorithms, Phrase Search Matching, and Social Blog Simulations that will drive customer traffic for advanced Affiliate success rates. Additionally, the decision to create individual API’s for each Affiliate will allow us to control all information that is released through one website portal. This will also increase overall SEO captures, that in turn, will increase the rankings of product searches, and continued positive company branding. 

Our commission rates should be standard with competition, which is between 1%-7% of the gross sales price. We would push promotional items, or loss leads, at 10%, which excites sales needed for that particular product. The key ingredient that makes our campaign much more attractive to Affiliates is the 30 day Cookie Tracker. This allows Affiliates longer marketing time in reaching their customer base, while also playing a huge role in continual marketing activity and long term retention. 

Our Rewards and Promotions will be assigned when Affiliates reach goals that are set in place to attract, train, and retain. Along with the industry standard commissions and incentives, the introduction of a rewards program called “DigiDollar” recognizes Affiliates through a QR Code that provides additional savings and benefits when they shop at any Dollar General location. Affiliates can earn DigiDollars by meeting certain monthly milestones, such as click amounts, sales revenue, and other qualifiers that promote and advance Dollar General’s sales goals.

The DigiDollar pays for itself by setting the parameters around the online activity and results the Affiliates produce through sales. The DigiDollar can only be used at Dollar General locations, and is an add-on to the MyDG Program.

Affiliate Marketing can be challenging for new entrepreneurs, and as results can take some time to build. A value added service we will provide is a Live Training and Support line that will help Affiliates understand strategy, basic social media marketing skills, and encouragement to continue to build their dream. This will further attract Affiliates at all stages and success rates, while retaining and building existing relationships.

Let's Engage On A Big Future!